Ask anyone what fitness or lifestyle means to them and you will get a simple dictionary

Ask anyone what fitness or lifestyle means to them and you will get a simple dictionary definition across the board. But you will also get a personal touch that differs among those you ask. That’s why these terms provide inspiration for products within the pet industry because the purpose of them is universally the same but also unique and special. Some brands gravitate to fitness, others to lifestyle. There are even some who gravitate to both. But no matter what, whether products encourage fitness or lifestyle, there is much to gain as the industry begins blurring the lines on what definitively defines pet wellness. And with pets being recognized as furry members of the family, pet parents want to share every aspect of their lifestyle with their furry companions. That’s why many brands are taking this in stride (sometimes literally) to offer products that enhance the quality of life for both pets and their owners. For 23 years, COLLAR Company has followed its mission of helping consumers care for and enjoy their pets with products made to strengthen the bond between them. The PULLER is the company’s first dog fitness tool. Exercises with PULLER—such as running, jumping and pull...

We know, we know: You don’t need to invest in the best cat games on the

We know, we know: You don’t need to invest in the best cat games on the market. A humble cardboard box or wayward spool of yarn will do just fine, and even the most skeptical of cats can be entertained for hours by the beams of any household flashlight. But choosing to pamper your kitty should never be about necessity, right? Here, we’ve rounded up the best ways to do exactly that. Our list of the best cat games on the market might be a little #extra, sure, but so are your feelings for your fluffy best friend. And besides, with some as low as $1.99 (!) and others completely free of charge, we’re not sure what’s stopping you from spoiling him or her rotten. From classic catnip mice to higher-tech laser beam toys and even an iPad app specifically designed for cats, we can’t imagine a better way to welcome a new pet into your life or simply celebrate your longtime companion. (These games would also be great gifts for any cat lovers you know.) If you feel like splurging further on your feline friend, you can invest in a “catio” (yes, that’s exactly what it sounds like) or outdo yourself with a DIY cat tree. Even as they’re playin...